Last updated: Nov 1, 2025
We are committed to protecting your privacy and handling your data transparently, in compliance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
We are the **Data Controller** responsible for your personal data.
| Detail | Information |
|---|---|
| Full Legal Name: | Search Advertising Ltd |
| Trading Name: | propertyagent.london |
| Address (UK): | 16 Warren Street, London W1T 5LW |
| Email for Privacy Queries: | info@searchadvertising.uk |
| Data Protection Contact: | The Data Protection Lead |
We may collect, use, store and transfer the following kinds of personal data about you:
| Category of Data | Examples | Who it's from |
|---|---|---|
| Identity Data | Name, job title, company name. | Agents, Visitors |
| Contact Data | Billing address, email address, telephone numbers. | Agents, Visitors |
| Financial Data | Payment card details (processed securely by a third party), bank account details for billing. | Agents |
| Transaction Data | Details about payments for subscriptions/listings and services purchased. | Agents |
| Technical Data | Internet Protocol (IP) address, browser type and version, time zone setting and location, operating system, and cookies. | Agents, Visitors |
| Profile Data | Agent account login details, service preferences, feedback/survey responses. | Agents |
We do not generally collect any Special Categories of Personal Data (e.g., race, religion, health).
We use different methods to collect data from and about you:
The UK GDPR requires a lawful basis for processing your data. We rely on the following:
| Purpose/Activity | Lawful Basis for Processing |
|---|---|
| To register your Agent Account | **Performance of a Contract** with you. |
| To process and manage payments | **Performance of a Contract** with you; **Legal Obligation** (for tax/accounting). |
| To administer and protect our business and website (e.g., security, fraud prevention) | **Legitimate Interests** (for running our business, preventing fraud, and ensuring network security). |
| To send marketing communications (e.g., new features, special offers) | **Consent** (if required); **Legitimate Interests** (for promoting similar services to existing agents). |
| To improve our website and services | **Legitimate Interests** (to study how customers use our services, develop them, and inform our strategy). |
We may share your personal data with the following parties:
We only allow our third-party service providers to process your personal data for specified purposes and in accordance with our instructions.
We generally keep your personal data within the UK and European Economic Area (EEA). If we transfer your data outside the UK/EEA, we will ensure it is protected by ensuring at least one of the following safeguards is implemented:
Our website uses cookies to distinguish you from other users. You will be presented with a clear cookie consent mechanism on your first visit, giving you the choice to accept or reject non-essential cookies.
Please refer to our separate **Cookie Policy** for more details on the specific cookies we use and how to manage your preferences.
Security: We have put in place appropriate technical and organisational security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorised way.
Retention: We will only retain your personal data for **as long as reasonably necessary** to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting, or reporting requirements.
Example: We are legally required to keep basic information about our agents (including Financial and Transaction Data) for **six years** after they cease being customers for tax purposes.
Under UK GDPR, you have the following rights in relation to your personal data:
To exercise any of these rights, please contact our Data Protection Contact using the details in Section 1.
If you have any concerns about our use of your personal information, you can make a complaint to us using the contact details in Section 1.
You also have the right to make a complaint at any time to the UK supervisory authority for data protection matters, the **Information Commissioner's Office (ICO)**.